Top 5 Beauty Retail Apps in Greece for Q4 2024

During the fourth quarter of 2024, the top beauty retail applications in Greece showcased diverse performance metrics across downloads and active users.

SEPHORA - Maquillage, Parfum maintained a strong presence with weekly downloads peaking at approximately 7.4K in early November. The app's active user base also grew significantly, reaching a high of 111K in the first week of December before experiencing a gradual decline towards the end of the year.

Notino: profumi e cosmetici saw fluctuating download numbers, starting with 1.4K and peaking at just under 3K in mid-December. Its active users followed a similar pattern, peaking at around 20.4K in early December, showing a notable increase compared to the start of the quarter.

MAKEUP - Beauty without limits had a steady increase in both downloads and active users. Weekly downloads rose from 272 to 762, while active users increased consistently, ending the quarter with over 2.2K.

Mein dm experienced a stable performance with downloads ranging from 255 to 467. Active users showed a gradual increase, reaching about 4.3K by the end of December.

Oriflame had modest download figures, with a peak of 403 in early November. The active user count was relatively stable, peaking at 2.1K in the same period.

These insights are based on data from Sensor Tower, offering a detailed look into the app performance within the beauty retail sector in Greece. For more comprehensive insights, visit Sensor Tower's platform.